Grant Diggles

SOCIAL MEDIA

This area contains information regarding Social Media. News, topics, tips and tricks to managing your social media world.

Social Media Tip #2 – Facebook :: Profile Photo

Last modified on 2010-03-13 14:34:39 GMT. 0 comments. Top.

“A picture is worth a thousand words” as the saying goes, but when it comes to Social Media the saying should be “a picture is worth a thousand dollars”.

Part of understanding the power of Facebook is to understand the power of the search tool. As I write this, Facebook has over 400 million active users worldwide, representing a nearly infinite amount of possibilities to find those you know, those you forgot you knew and those that know you.

As you consider your profile make sure people can FIND you in Facebook. This means, include a profile photo of yourself that is clear, current, and relevant.

MAKE IT EASY FOR OTHERS TO IDENTIFY YOU!

Don’t put a picture of your pet up. Don’t put a picture of a landscape up. Don’t put up a group picture where people have to scan the photo to find you, like a cheap “Where’s Waldo” game.

If you intend on using Facebook as a business networking tool, your profile picture can play a large part in turning a potential sale into a fail.

Social Media Tip #1 – Twitter

Last modified on 2010-02-24 13:52:22 GMT. 0 comments. Top.

TWEET IN BLOCKS

Group three to six of your tweets together, called a block. Depending on the size of you followers, send out that block three to five times a day, less if your follower is small (under 500 followers), more if your follower is big (over 2000 followers). Include a mix of topics in your block; one funny, one newsworthy, one personal, one professional, etc. Don’t create a block of the same tweet, simply copied three to six times. People won’t like that.

Repeat this process each day. It will save you time and keep the material fresh to your audience.

Grant’s “Rule of Thirds” for Social Media Networking

Last modified on 2010-02-18 19:40:26 GMT. 0 comments. Top.

When it comes to Social Media strategy, many of the businesses I consult with come to me with a common question “What do I talk about?” Their question has been very legitimate and I’ve come up with a solution to answer this question called “Grant’s Rule of Thirds” for Social Media. These are listed in order of importance.

1. “Profitable” : The abundance mentality is key to having a successful social media strategy, and is important in building lasting relationships. What can you offer others in social media that is useful to them? What can you give away? How can you help others? In order to get things from others, you must first be willing to give something first.

2. “Personal” : One of the greatest gifts that Social Media offers is the ability to find and grow useful relationships. You’re ability to share specific details about your life that draws others to you is a powerful tool. They take interest, want to know more about you and a relationship is born. Sharing information about yourself is key to finding, keeping and growing with those around you. Don’t be shy.

3. “Professional” : I’ve listed “professional” as the least important of my rule of thirds. In an effort to save you from your ambitious self, don’t be greedy and start marketing to everyone you run into. Its irritating, impersonal and ineffective. Sure, every now and then you’ll close a deal or make a sale, but, when it comes to your time you may be spending a dollar to make a nickel.

In essence, the rule of thirds can be simplified in this way: You want people to like you, leading them to get to know you and finally, they’ll listen to you. The process can seem lengthy, but when building a lasting relationally based network, the efforts are well worth it.

Facebook Will Not Be Charging Monthly Membership Fees

Last modified on 2010-02-14 14:07:40 GMT. 1 comment. Top.

There are rumors flying around that Facebook will be implementing a $3.99 to $4.99 monthly fee to its over 400,000,000 users sometime this year. As a Certified Social Media Expert and Presenter, naturally, I was concerned about the validity of this claim and the ramifications it would have on Facebook’s users and the scores of questions I would have to answer in our monthly Social Media Webinars.

In an effort to save everyone a lot of time and to dispel these rumors quickly, I would like to equip you with some important tips before deciding to grab your torch and pitchfork.

1. Snopes.com : Snopes is a great tool in helping to verify or debunk popular rumors on the internet by listing topics on their site that they’ve confirmed are indeed false. CLICK HERE TO READ THIS SNOPES LISTING

2. Ask The Source : Instead of believing everything that comes your way, save yourself some time and ask the source about the rumor. It is in Facebook’s best interest to ensure that rumors that can devastate their network be dispelled as quickly as possible. Unoffical sites such as AllFacebook.com has made several attempts to put this rumor to rest. CLICK HERE TO READ THEIR ARTICLE

3. Pay it forward : In the event you know the truth about certain rumors, take the time to let a few people know about it. Social Media is a two-edged sword that offers powerful opportunities to help out others around quickly and easily. Be part of the solution rather than promote unrest.

Start Slide Show with PicLens Lite